Amory Bloch Lovins is Chairman and Chief Scientist of the Rocky Mountain Institute and published expert on renewable energy and energy efficiency. A physicist by training, Amory Lovins advocates a “soft energy path” for the United States and other nations, emphasizing energy conservation, efficiency, and the use of renewable sources of energy, He has written Winning the Oil Endgame, Factor Four, and Natural Capitalism.

As chief scientist of the Rocky Mountain Institute, Amory Lovins advocates a more progressive approach to meeting the world’s energy needs.

Amory Lovis was designated by Time Magazine as one of the top 100 Scientists and Thinkers.

Amory Lovis is a recipient of the Design Mind Award. The Design Mind Award recognizes a visionary who has affected a paradigm shift in design thinking or practice through writing, research and scholarship.

In this New York Times blog post, Amory Lovins talks about the benefits of smaller power plants

The Charile Rose interview of Amory Lovins, where the two men discussed a wide range of environmental issues.

In this video, Amory Lovins discusses solving the energy crisis through energy efficiency.

The authors of Winning the Oil Endgame, Anthony Lovins, E. Klye Datta, Odd-Even Bustnes, Jonathan G. Koomey, and Nathan J. Glasgow, are profiled on this site.

Green Energy TV features a video of Amory Lovins as he talks about the Oil Endgame.